One of the best uses for lapel pins has always been using them for advertising. I’ve seen many companies use pins to pass out with products, or at tradeshows as advertising either directly for their company, or a specific product or service that they are marketing. In any case, lapel pins lend themselves perfectly for use as advertising mechanisms. Pins for advertising are a great way to attract and keep new customers. Using lapel pins as an advertising medium is an effect and affordable way for a lot of companies to expose their presence to the world. In regards to trading and collecting, I think advertising pins are amazing. These make up most of the bulk of my own collection, and the collection of many others. I’m sure you’ve seen a Coke advertising lapel pin. If it has their logo on it, it’s a pin for advertising. Even though you might think they’re making the pins for people to have and collect, it’s actually to further spread their domination of the soft drink market. This is indeed the case! Any company that puts their logo on a lapel pin is marketing their business, whether it be a mom-and-pop shop, or a fortune 500 corporation, if they put a lapel pin out there, it’s for one reason: to get their name out and make the public aware of their business or product. I’ve seen a lot of people create entire lapel pin collections from just corporation/business and advertising lapel pins, so they’re a great idea for beginning a collection.

Tags: advertising, pins

This entry was posted on Wednesday, April 28th, 2010 at 10:51 am and is filed under Lapel Pins. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.