Your average author knows every trick in the book when it comes to self-promotion. While on tour and attending conferences, they tend to be their own publicists. Rather than take a chance and hope that their book sells itself, these poets and writers opt for a strategic marketing plan.
One of the ways that they accomplish their goals is by creating and selling custom lapel pins that promote their latest body of work. These collectible pieces of advertising help get the word out about the author and his or her plans for the future.
Unlike other types of memorabilia, custom lapel pins appeal to a wider audience. They are small but noticeable enough to draw interest in a writer and his or her life’s efforts. These incredible items can be handed out to readers or sold in an attempt to raise funds for additional projects.
Because of their custom nature, lapel pins can be made in a way that attracts fans. People worldwide will want to know more about the author and the book that he or she is promoting. This can lead to an increase in sales which heightens the popularity of the writer.
Different lapel pins representing different book titles can be acquired and collected by readers. Series like Stephanie Meyer’s Twilight and J.K. Rowlan’s Harry Potter are a couple of examples that come to mind when it comes to the creation and use of lapel pins. In fact, both women could have used these items at the different events that they attended throughout the year as a way of generating interest in their characters.
