As a new business owner, you can never draw too much attention to yourself. With that being said, you need some kind of gimmick to get people to take interest in what you have to offer in terms of products and services. This can be tricky at first but with a little bit of practice and some custom lapel pins with your name and web address listed on them, you’ll be winning the business of new customers in no time.
Here are some creative ways you can use pins for promotional purposes:
Attach them to a business card and hand them out to people passing by. Paper cards are a dime a dozen. Set yourself apart from the crowd by coming up with a clever design for a lapel pin and use it to gain the trust of your customers.
Wear them in a visible location like on a piece of clothing or lanyard. People will inquire about your products and services if they have a reason to. Placing a lapel pin where others can see them is a smart business move. Consider it a miniature billboard that goes wherever you and your customers go.
Fill a glass jar full of lapel pins and have your customers try to guess how many are in there. Very few people can resist a game especially if there is a prize involved. Set your jar in a place where people can see it and encourage them to take a guess. Give each person that participates a lapel pin from another box.
Send a custom pin in the mail to your customer along with a card that reads, “Thank You!” A token of appreciation goes a long way in this day and age. Be the type of company that customers remember. Do this by being thankful for the business that you receive through referrals.
Hold a contest among customers and pick the winning design to be featured on your company’s website. People love it when their efforts are recognized. What better way to spark their creativity than to hold a contest where your customers have a say as to what design is chosen for your custom lapel pins.
Include a pin with the invoices that you send out to clients and customers. A really courteous gesture is to send a thank you gift in the form of a lapel pin to everyone that receives a bill from you for the first time. This gesture of goodwill is enough to win you some long-term customers.
Sponsor a charitable event and hand out custom lapel pins to donors. At fundraising events, custom lapel pins are very popular. People like to show pride in the foundations and organizations that they give money to. Having a custom lapel pins with a non-profit’s name and logo is yet another way of getting the word out about your business and the causes it supports.
Attend meetings of professional groups, and groups such as the Chamber of Commerce, Rotary Club, or civic associations and find ways to collaborate with them. Join forces with other like-minded business men and women. This will help you generate a number of ideas without the pressure of selecting only one. If the collaboration is successful, you both can have your logos or emblem included in the lapel pin’s design.
Thinking outside the box enables you to go where other businesses have not ventured before. Try out a few of these ideas or come up with a list of your own. The point is to pull out all the stops for your customers. In business settings worldwide, custom lapel pins are peak performers.
