If you’re trying to break in the literary world, you’ll want to listen up. Of all the tools made available to you, nothing beats a custom lapel pin. Reserved for your biggest fans, these small gift items pack a powerful punch. Because they are custom and worn in a visible location, they serve as miniature billboards promoting your book to the world. Now, how’s that for effective?
Unlike other forms of advertising, lapel pins are low cost. That’s because you buy them in bulk. They also appeal to a wider demographic. People of all ages love to wear custom lapel pins. They view the items as fine pieces of jewelry that they can attach to an article of clothing, hat or bag. This allows them to be seen by large groups of people. You can see custom lapel pins being worn to businesses, churches, club meetings, and schools around the country. If you want to increase your presence and increase your book sales, you’ll want to create your very own pins right away.
Due largely in part to their custom nature, lapel pins make great additions to promotional packets. Sent to the media, they help draw interest in your book and life as an author. Radio and TV stations will be more apt to schedule appearances with you. Any attention you receive from these different outlets will help you propel your career as a writer. Isn’t that what you were trying to achieve in the first place?
At book signings, you can hand out lapel pins to people in attendance. This is a great way to prepare them for future titles. You can include pertinent information about your website on the front or back of the pin. That’s what custom backstamps are for. It’s just one more way to get your name out there and your books into the hands of adoring fans.
