Small business owners looking to get the word out about their arts and crafts business appreciate the effectiveness of something as small as custom lapel pins. These cost-effective marketing tools come in a variety of sizes, shapes, styles and colors and can be used to get the word out about your brick and mortar or online storefront easily.

Self-Promotion is Easy with Custom Lapel Pins

If you have an Etsy shop or Meylah storefront and are stumped on how to get more people to visit it, consider doing a little self-promotion. Creating your own custom lapel pins is a fun and inventive way to do just that. In fact, you can make your customers phenomenally happy by giving them a small gift with every order.

Giveaway Items with Every Order

Custom lapel pins make perfect giveaway items. They can be designed in a way that attracts attention and even direct traffic to your website or blog. This is easy to do. Just decide what you want to feature in your lapel pin design. This can be your company’s logo or emblem. Then decide if you want to include the name of your business, the website address where it is located or your email address. Customers will have a hard time finding you without these pieces of identifying information.

When a customer places an order with you, go the extra mile by slipping a “Thank You” gift into their package. This can be something as small as a custom lapel pin featuring your logo. Small gestures like these can inspire people to buy from you again. It can also get them to refer you to their friends. This can increase your profits and make it easier for you to grow as a small arts and crafts business.